The Torino Football Club has announced an exciting new partnership that expands its family. Italian fashion brand OVS is now the official fashion partner of the club, providing stylish outfits for the first-team players from its renowned Piombo collection. Torino’s president, Urbano Cairo, expressed his enthusiasm for the partnership, highlighting OVS’s rich history of over fifty years and its leading position in the fashion industry. “We are very happy to announce this new partnership with OVS,” said Cairo. “In an increasingly competitive landscape, OVS is a growing brand, and we believe this collaboration will create strong synergies between the worlds of sport and fashion.”
OVS’s CEO, Stefano Beraldo, echoed these sentiments, emphasizing the brand’s commitment to the world of sports. “OVS is paying great attention to sports by creating specific clothing for various disciplines,” he explained. “This partnership with Torino, one of the oldest and most prestigious clubs in Italian football, is an opportunity for us to explore new horizons.”
Torino’s players will be outfitted in OVS’s Piombo line, which includes two dedicated collections. The formal collection features a classic blue single-breasted suit, striped shirt, and a blue and maroon polka dot tie, echoing the club’s colors. The casual collection consists of t-shirts, sweatshirts, and chinos made from stretch technical fabric. Both collections showcase “Piombo blue,” customized with OVS branding and Torino’s emblem.
“I am pleased to welcome OVS into our great granata family,” concluded Cairo. “Our players will wear a dedicated line, the Piombo, which fully expresses the creative flair of designer Massimo Piombo.” This partnership promises to bring a unique blend of elegance and team spirit to Torino FC, reinforcing the club’s identity both on and off the pitch.
