AC Milan has unveiled their new home kit for the upcoming season, designed by Puma, which the players will sport in their final match against Salernitana this Saturday. The new jersey features the classic red and black stripes with white accents, paying tribute to the club’s 125-year history. Additionally, a special patch on the back commemorates this milestone and will be present on all Puma kits this season. The kit also includes the words “Social Club Institution” on the inner collar, highlighting the club’s dedication to social issues and its role as a social and cultural institution striving for positive change in society.
Maikel Oettle, AC Milan’s Chief Commercial Officer, expressed pride in the new kit, stating that it represents the club’s rich heritage and enduring legacy that unites over 500 million fans worldwide. The kit embodies the passion, dedication, and innovation that define the club, showcasing their commitment not only to football excellence but also to their social and cultural responsibilities. Puma’s Senior Director of Product Line Management, Marco Mueller, mentioned that AC Milan symbolizes top-level performance, which Puma aims to combine with innovation, design, and technology. Starting from the 2024/25 season, the Club Replica jerseys will be produced using the RE:FIBRE initiative, promoting a more sustainable approach to football kit manufacturing, involving 35 clubs and over three million garments made with RE:FIBRE.
In their last game of the season, AC Milan defeated Salernitana 3-0, making for a fantastic send-off in their new home kit. The victory was a fitting way to showcase the team’s spirit and dedication, symbolized by their iconic jersey. With a renewed focus on sustainability and social responsibility, AC Milan continues to set an example both on and off the field, cementing their status as more than just a football club but as a beacon of positive change in the world.