Xabi Alonso and Bayer Leverkusen are becoming more and more popular with fans. The undefeated German champions suffered a 0-3 loss to Atalanta Bergamo in the Europa League final on Wednesday, ending Leverkusen’s incredible unbeaten streak in their 52nd game. Ademola Lookman, a former RB Leipzig star, scored all three goals for the Italian team. Despite the disappointing result for Bayer, the match set a new record TV rating with an average of 7.82 million viewers, making it the highest of the season.
The match was broadcasted on the free-to-air TV channel RTL, with a market share of 32.4 percent. Leverkusen’s success this season has significantly boosted the ratings for RTL, surpassing even their previous football high during the Germany vs. USA match in October 2023. The Europa League final broadcast surpassed the viewership of the previous season’s final, showcasing the interest in Bayer Leverkusen.
On Sunday at 15:15, RTL will also air the celebration of Leverkusen’s championship live. Additionally, ntv and WDR will provide coverage of the festivities starting at 14:45. The high viewership for the Europa League final highlights the growing popularity of Bayer Leverkusen and their ability to draw in a wide audience.